OVERVIEW
Camp Minted is an annual creative retreat for Minted's online community of independent artists from around the world – a space for Minted artists to develop long-lasting relationships with like-minded creatives, be creatively inspired, develop their technical craft and seek creative and physical refueling and rejuvenation. The first two retreats were hosted in Las Vegas (in 2018 and 2019), and the third was hosted virtually (in 2020) due to COVID.
Each year, the Brand team was in charge of selecting the theme and branding elements for the event. My team (The Artist Relations Team) was responsible for putting on the 3-day event, organizing all speakers, overseeing communication with artists, and coordinating all logistics of the conference. I’ve highlighted various print and digital pieces I created for the event based off the branding the Brand team established for each year. It was always such a fun event to look forward to each year!
Scroll down to see work from the following years: 2018, 2019, and 2020.
BRANDING
The Brand team created the following branding for Camp Minted 2018.
PRINT COLLATERAL
Referencing the provided branding, I created the following print items for the event:
Hotel Map, illustrating the layout of the hotel and the specific rooms sessions were being held in. Printed maps were provided on site upon check-in.
Personalized Schedules for each artist, which included info on each of the sessions they registered for ahead of time over the 3-day conference. Schedules were emailed to artists ahead of the event and a printed version was also provided on site upon check-in.
Scavenger Hunt Card as an icebreaker activity for artists to get to know each other.
Seating Chart for the Awards Ceremony on the final night.
Printed maps were provided to artists upon check-in so attendees knew where sessions were being held.
Personalized Schedules for each artist included their name, photo/video studio session sign up time, and pre-registered sessions with titles, times, and locations.
Scavenger Hunt cards prompted artists to connect with other artists and fill in names that applied to each description. Cards were submitted and drawn during a raffle at the end of the conference for various prizes.
EVENT PHOTOS
(clockwise) Photos 1, 3, 5, 6 courtesy of Stephanie Rapp Photography. Photos 2, 4 from self.
BRANDING
The Brand team created the following branding for Camp Minted 2019.
PRINT COLLATERAL
Referencing the provided branding, I created the following print items for the event:
Personalized Schedules for each artist, which included info on each of the sessions they registered for ahead of time over the 3-day conference. Schedules were emailed to artists ahead of the event and a printed version was also provided on site upon check-in.
Camp Matching Cards as an icebreaker activity for artists to get to know each other.
Lollipop Signs to direct attendees to Camp Minted session areas.
Personalized Schedules for each artist included their name and pre-registered sessions with titles, times, and locations.
Camp Matching Cards prompted artists to connect with other artists. Cards were submitted to baskets (below) and winners were drawn at the end of the conference.
Lollipop Signs were scattered throughout the venue to help artists know what areas Camp Minted sessions were being held in. 2 Photos above courtesy of Jacob Loafman Photography.
EVENT PHOTOS
(clockwise) Photos 1, 3, 4 courtesy of Jacob Loafman Photography. Photos 2, 5, 6 from self.
BRANDING
The Brand team created the following branding for Camp Minted 2020.
DIGITAL ASSETS
Since this year was the first year the conference was hosted virtually, all assets were digital. Referencing the provided branding, I created the following digital assets for the event:
Email graphics for all communications leading up to the event
Blog Post assets for forum posts advertising upcoming sessions
Virtual Awards Ceremony deck design
Social Media Badges for artists to share their awards with their followers
Example of a Community Forums post and mass email advertising upcoming Camp Minted sessions to artists
Some slides created for the Virtual Camp Minted Awards Ceremony
Infographic created for Virtual Awards Ceremony
Social Media badges were created for winners to share the news with their followers