OVERVIEW
Each year, JVN has a Holiday Hair kit available online and through Sephora. While serving as the interim Packaging Designer, I worked closely with members across various teams to execute our 2023 “Bring the Heat” Holiday Hair Kit packaging from concept to final result.
CONCEPTING
The creative direction and mood board for the holiday season were established by our Creative Director. I referenced this closely to explore various box designs in the early stages, playing around with color and texture that fit our “Holiday Hair Magic” campaign.
FINAL DESIGN
After many rounds of concepting and working closely with our Copywriter, Regulatory team, Ecomm team, and rest of Creative team, we landed on a final concept. Products were shot together to elevate box design, and increased in size to be truer to scale. Design elements were adjusted to accommodate this.
I worked closely with the vendor during all stages of proofing and press check to ensure color accuracy and print quality.
DIGITAL ASSETS
Additional imagery and design elements were carried throughout various digital assets for the holiday season, such as: Email, SMS, Organic Social, Paid Ads, and Site.
