OVERVIEW
JVN Hair is a sustainable haircare brand created by celebrity hairstylist Jonathan Van Ness that encourages everyone to “Come As You Are”. Made for all hair types, each product uses clean ingredients and sustainable packaging. As the Graphic Designer, I am responsible for creating a variety of digital assets across platforms for DTC and retail partners.
I work closely with our Ecom team and copywriter to design all marketing emails, usually highlighting current promotions, sitewide sales, new product launches, or educational content.
I also work closely with our social team to design various organic social assets.
2ND ANNIVERSARY
For JVN’s 2 year anniversary, we did a full takeover across all digital platforms to celebrate the occasion. We highlighted our 20% off sitewide sale as well as 2 exclusive sets across site, email, SMS, paid ads, and organic social. Because we build out such a large number of assets for bigger promotions, it’s crucial we maintain consistency across formats.
Pictured below are assets I helped design across site, email, organic social, and paid ads for this promotion.
For social, we created thumbnails that coordinated with our theme for the campaign. We also created a variety of story series to promote the sale, exclusive gifts, and milestones we had made throughout the year. Instagram stickers were also made to use throughout stories and re-shares.
